Wordsonfashionwebsites.com explores the use of text in the realm of online fashion media. The website is connected to a selection of 10 high-profile fashion/lifestyle websites (of which some have over 90 million unique monthly visitors and a large commercial impact) and offers the option to search, track and compare the use of text on these websites.
Wordsonfashionwebsites.com has run over more than a year, but because the main api to get the website working is now getting discontinued, the website is at the moment inactive and functions as an archive.

This website is part of a research into the way text creates meaning in fashion. In addition to the effect of social and economic changes on text, the evolution in fashion media – from printed matter with illustrations to glossies with photos and subsequently online fashion media in the form of blogs, webshops and online magazines – has led to changes in the dynamics between text and image and fashion text in general. Through various means this research explores the use of text in fashion; the topics that are addressed and how things are imbued with value through text, how text makes them ‘new’, ‘effortless’, ‘original’ and ‘thrilling’; turning garments into dreams and fashion into feelings.

As part of a broader research into the use of text in fashion called What to buy for the fashion-focused reader in your life, I’ve worked together on this online work with:
Chinouk Filique de Miranda: research
Eurico Sá Fernandes: web development
Hanka van der Voet: advice
Mark IJzerman: advice
Martijn van de Zuidwind: advice
Sara Orsi: advice
Zuzana Kostelanská: graphic design

Supported by:
Creative Industries Fund NL / Hordaland Kunstsenter